Compliance Guide for Casino Affiliate Marketing
This compliance guide provides essential information for affiliate marketers operating within the online casino industry in Canada. Understanding and adhering to regulatory requirements is crucial for maintaining legal operations and building trust with both operators and players. affiliate marketing platform software
Canadian Regulatory Framework
Online gambling regulation in Canada operates under a mixed model where provinces have significant authority over gambling activities within their territories. As an affiliate marketer, you must understand the specific requirements of each province where you promote casino offerings.
Key Provincial Considerations
- Ontario: Regulated by iGaming Ontario (iGO) with specific marketing requirements
- Quebec: Strict language requirements with promotion materials available in French
- British Columbia: Advertising must comply with BCLC standards
- Alberta: Following AGLC guidelines for responsible gambling messaging
Advertising Standards
When promoting online casino products, ensure your marketing materials:
- Do not target or appeal to individuals under 19 years of age (or as specified by provincial law)
- Include responsible gambling messages and resources
- Avoid misleading claims about winning probabilities or financial outcomes
- Clearly disclose the affiliate relationship with casino operators
- Do not promote unregulated or offshore gambling operators where prohibited
Data Protection Requirements
Affiliate marketers must comply with Canadian privacy laws, including PIPEDA (Personal Information Protection and Electronic Documents Act). This includes obtaining proper consent for data collection, implementing security measures, and providing privacy notices.
Documentation and Record-Keeping
Maintain thorough records of all promotional activities, user consents, and compliance efforts. These records may be required during regulatory inquiries or audits and serve as evidence of good-faith compliance efforts.